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92% of marketers say this is an essential part of their marketing strategy

In 2020, 92% of marketers say video is an important part of their marketing strategy. This ratio, which was 78% in 2015, shows that the importance of video is only growing.

So what makes video so important? According to 88% of marketers, video marketing provides them with a positive return on investment. Only 33% of the same in 2015

When you think about what he was saying, it shows that consumer sentiment towards videos is much stronger right now.

People will spend 100 minutes a day watching videos online in 2021

In addition to more brands wanting to use videos, consumers are now watching more videos than ever before. It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. This is a 19% increase compared to the minutes of daily viewing in 2019, which is 84.

99% of marketers using video will continue to use it in 2020

With the return on investment of online videos increasing with the time consumers spend watching them, it is not surprising that 99% of marketers currently using videos continue to do so in 2020. Moreover, 95% of these marketers hope to increase or maintain current video marketing spending.

48% of consumers want videos to reflect what they are interested in

In addition to being fun, videos can be an important part of the consumer decision-making process. However, to get a customer to convert after watching the video, you need to make sure you meet their expectations.

In terms of the ideal qualities consumers seek for videos to be valuable in their decision-making process, 48% want videos to reflect the specific products and services they have or are interested in. Also, 43% want interaction. the ability to decide what information they want to view and when.